Handcrafted Skincare Rooted in Heritage, Nature & Purpose
How It Began
Apricoty was born from a deep love of nature, craftsmanship, and cultural heritage. Founder Kevork Douzadjian grew up in the lush landscapes of Lebanon, where his earliest memories are steeped in the scents of citrus trees, the warmth of sunbaked earth, and the quiet magic of watching nature unfold. From a young age, Kevork was drawn to the natural world—not just to observe it, but to interact with it. His curiosity blossomed into experimentation, creativity, and eventually, entrepreneurship.
At just seven years old, he began selling backyard lemons to local grocers. Later, with his friends, he launched a modest window-cleaning venture. But the pivotal moment came at age thirteen, when he discovered a soap-making kit in a local bookstore. Alongside his sister, he crafted his first bar of soap—combining the natural elements he had always loved with his growing fascination for wellness and creation. That spark never left him.
A Life in Harmony with Nature
Today, Kevork’s childhood fascination has matured into Apricoty, a family-owned business based in Altadena, California—a place where his passions for sustainability, skincare, and nature converge.
Beyond his role as a formulator, Kevork is also a dedicated beekeeper, tending to hives that provide some of the pure, raw honey and golden beeswax used in Apricoty products. These ingredients not only nourish the skin but also reflect his deep respect for nature’s ecosystems.
In his own backyard micro-farm, Kevork cultivates a variety of herbs—including calendula, rosemary, mint, and lavender—growing them organically and infusing oils by hand to ensure maximum potency and purity. These botanical infusions are the heart of many Apricoty formulations, bringing skin-soothing benefits and deep connection to the earth.
Where We Are Now
Apricoty has grown from a single soap bar to a full collection of natural skincare, hair and wellness products—including lip balms, solid deodorants, beeswax candles, bath salts, facial serums, scrubs, and more. Every product is crafted in small batches using plant-based, cruelty-free ingredients, with no artificial dyes, preservatives, or harsh chemicals. We believe what you put on your body should be as wholesome as what you put in it.
Why Apricoty?
Named after one of our most cherished ingredients, apricot kernel oil, Apricoty embodies both nourishment and heritage. This vitamin-rich oil—high in A, C, and E, along with antioxidants—deeply hydrates and softens the skin, helping to reduce fine lines and improve elasticity.
The apricot tree itself traces its roots back to Armenia, where it has been cultivated for millennia. In fact, apricots are so central to Armenian identity that they’re a national symbol. From ancient herbal medicine to modern skincare, cultures across the world have recognized the apricot’s healing value.
Our Promise
At Apricoty, every bar of soap and bottle of balm tells a story—of generations, of sustainability, of honoring the land. We don’t just make products; we grow them, befriend them, and refine them—with care, patience, and purpose.
Apricoty is a love letter to tradition, to nature, and to the small, meaningful rituals that make us feel whole.